5 signs it may be time to redesign your website
Has your site become slow, dated or difficult to use on a phone? Here are a few signs to look out for.
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Your website may have been up to date when it was first built. But devices, technology and visitors’ expectations change over time. If you recognise several of the signs below, it may be worth considering a redesign.
1. It doesn’t work well on mobile
Tiny text, a menu that won’t open or images that spill off the screen make a website difficult to use. Visitors may leave if they have to keep zooming in just to find what they need.
2. It takes too long to load
If a page stays blank or its content takes a long time to appear, visitors may not want to wait. The cause could be older technology, large images or plugins that haven’t been updated.
3. The information is out of date
An old address, a service you no longer offer or an outdated announcement can confuse visitors. Your website should reflect what your business does today.
4. The browser shows a ‘Not secure’ warning
If your browser displays a ‘Not secure’ warning, there may be a problem with the site’s SSL certificate. That warning could make visitors hesitate to use the website.
5. You hesitate to share your website
If you feel the need to say ‘It’s a bit out of date’ whenever someone asks for your website, it may no longer represent your business the way you’d like.
Redesigning your website doesn’t mean starting everything from scratch. Your own text, product information and photos can move to the new site. Redirecting old page URLs to their new equivalents also helps preserve the visibility you’ve built up on Google.