Do you need a website if you're on social media?

For many businesses, the first conversation with a customer now starts on social media. It’s easy to open an account, posting doesn’t cost extra and your customers are already there. So it’s perfectly reasonable to ask whether you need a website as well.

You don’t have full control of your social media account

Your Instagram account operates under Instagram’s rules. An algorithm change can mean fewer people see your posts, and you could lose access to your account. With your own website, you have a dedicated address for your business and control how you present your work.

People look for you on Google too

Someone who’s heard of your business may look you up on Google. A clear, up-to-date website makes it easier for them to understand what you offer. If they only find old social media posts, the information they’re looking for may be harder to find.

Make important information easy to find

Your address, opening hours or services can easily get buried among social media posts. A website brings that information together in one place, so visitors can find what they need without having to message you first.

Social media and your website can work together

Social media can help you meet new people. Your website gives you space to explain your business in more detail. When someone follows a link from your post, they should be able to find the information they came for.

You don’t always need a large website to get started. A carefully designed single page may be enough, as long as it clearly explains what you do, what you offer and how to contact you.